5% Rewards Creative
Leading creative through visual brand identity, product strategy, art direction, and motion on Discover's 5% Cashback Bonus® program.
Role
Visual designer, Art Director, + Motion Designer
Team
Rewards + Brand Creative + Polymyth
Company
Discover Card
Art Direction + Visual Storyboarding: Rewards Creative team
TV spot animation: Polymyth
Overview
Beyond the UX and product work, I also took on an art direction and visual design role for Discover's 5% Cashback Bonus® program, owning creative from campaign concepts to finished assets. I handled shorter animations directly (big love for After Effects), and when productions were more involved, my team built out the scripts and storyboards before partnering with Polymyth Video Production to execute them.
