Case Studies

Driving quarterly activation and share of wallet through new dashboard components — testing where, when, and how cardmembers act inside the app.

Designing the activation-to-spend journey for Discover's rotating 5% categories — lifting activation by up to 24.2%, driving a 7% average lift in category spend, and building cardmember loyalty along the way.

Driving end-to-end design for a mobile app's single card dashboard experience to ship a solution that reduced mobile app related call center volume by ~15%.

Achieving a 6% conversion lift in card applications via a multi-card testimonials component + improving SEO ranking through increased user engagement.

Boosting contactless payment adoption + 20% lift in contactless card transactions among MTA transit commuters.