Case Studies

Designing the activation-to-spend journey for Discover's rotating 5% categories — lifting activation by up to 24.2%, driving a 7% average lift in category spend, and building cardmember loyalty along the way.

Rebuilding Gesa's mobile credit card application around drop-off research: one shared structure for every lending product, built to grow lending by losing fewer applicants.

Redesigning the rewards dashboard through segment-based A/B tests — using behavioral cohorts to personalize above-the-fold content and lift quarterly activation and spend.

Driving end-to-end design for a mobile app's single card dashboard experience to ship a solution that reduced mobile app related call center volume by ~15%.

Achieving a 6% conversion lift in card applications via a multi-card testimonials component + improving SEO ranking through increased user engagement.