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Senior UX Designer | Discover Financial Services | May 2022 — November 2025, Chicago, IL (Remote)

Designed high-performing, data-driven user experiences as part of cross-functional UX design team, driving brand awareness, product adoption, and customer engagement across mobile, email, and web channels, as well as other customer-facing assets.

• Optimized web content across product pages for organic search, driving the visibility of card application offers and contributing to 53,000 new cardmember acquisitions in 2024.

• Lead the creative design and product development of quarterly activation campaigns for a 5% revolving category credit card, increasing quarterly category activation by 8% on average while driving a lift in brand awareness and overall usage.

• Collaborated cross-functionally to create new design system components, used across mobile, web, and email to ensure a unified, cohesive customer experience.

  
  

Senior Designer | Gesa Credit Union | October 2016 — April 2022, Richland, WA (Remote/Hybrid)

Crafted collateral for a wide range of digital and print channels, partnering with marketing teams and external advertising agencies to launch high-impact campaigns influencing customer behavior across web, mobile, social media, direct mail, email and video display channels. 

• Designed and launched an integrated campaign promoting the business’s short-term deposit offerings across 17 branches through strategic digital and web content, exceeding deposit goals by $10M within three months. 

• Partnered with cross-functional teams to ensure the success of a large-scale rebranding effort, leveraging competitive analysis to inform the redesign of over 300 assets.

• Collaborated with project managers, developers, and design teams to create and launch a new website and mobile app, simplifying the user login experience and reducing incoming customer issues by 15% (via call center volume inquiries related to mobile app).

Digital Designer | Washington State University | February 2015 — October 2016, Prosser, WA

Enhanced the reach and impact of the agriculture department’s AgWeatherNet team, designing digital content ranging from instructional videos to mobile app redesign to deliver timely weather updates to growers across Washington state.

• Partnered with developers to improve the usability and accessibility of the division’s web and mobile applications, creating a consistent experience for less technically-savvy users.

• Improved engagement across social media platforms by 300%, upholding a consistent publishing schedule with compelling, informative content. 

• Revitalized the division’s emergency drought website, increasing website visits by 200% and providing growers across the state a single source of research-backed information on ongoing drought conditions.