Discover Pride Credit Card
Celebrating the LGBTQ+ community through thoughtful visual identity and inclusive design.
Role
Art Director & Visual Designer
Team
Card Acquisition + Brand Creative
Company
Discover Bank
User Research
I collaborated with the company's Pride Employee Resource Group (ERG) as a focus group throughout the design process. Rather than making assumptions about representation, I brought the community into the decision-making — running multiple design iterations and refining based on their direct feedback.
My process
Facilitated iterative feedback sessions with the Pride ERG to evaluate concepts and guide design direction.
Explored a range of visual approaches, balancing Pride symbolism with Discover's brand system.
Used community input to make intentional, informed choices about color, iconography, and tone.
Outcome
A new pride card design that honors community identity while fitting within a real-world financial product context.
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